Web design space blog | Web design tips

While the search engines don’t really take in consideration the web design of your site, people do. Search engines will index your site for its content only but its the site users that have to be dazzled by its distinctive design. If there is no visual impact involved, the interest for your site goes down!. Now if you are serious about your on-line endeavor of creating your own business web site you have to make sure that it sends the right message to your visitors.

While the search engines don’t really take in consideration the web design of your site, people do. SE’s will index your site for its content only but its the site users that have to be dazzled by its distinctive design. If there is no visual impact involved, the interest for your site goes down!. Now if you are serious about your online endeavour of creating your own business web site you have to make sure that it sends the right messaje to your visitors. I will tell you about some web design techniques that are just inappropriate for a business type web site.

First of all you must be careful when choosing a web design company for your business. Lots of companies will promise websites that respect the web standards, are user and search engine friendly while serving you a template project that doesn’t serve your needs. What a web design company should do is conceive a design only after understanding your corporate values and needs by making an analysis of your target market.

There are lots of web design elements that mess a business web site however i will only write in this post about some of them.

The one that i consider the work web design techniques is to use Flash instead of text. Although many have fallen in love with Flash good looks , that practice will do your sire more harm than good. Aside from the fact that it significantly increases your pages size it makes it search engine unfriendly. The message that your business web site should send is one of reliability, experience and customer support, not dazzle with useless flash animations that your potential customers will just get annoyed with.

Another web design no-no for a business site is small text. Although using small text seems to be hip for media and even web design companies sites it can be very annoying when trying to read about a service. Another mistake is using too many images and animated buttons. The eye of the visitor must fall on the description of your high quality services not on useless animations. Besides you don’t want the user to get lost in countless animated menus while trying to find your services. The best approach is one of simplicity which doesn’t necessarily mean minimalistic.

Many people seem to think that simplistic and ugly are the same thing in web design. Nothing could be further from the truth, although i will say that it takes a pretty good web designer to develop a simple yet attractive web site design.